We are in the business of making other businesses look good, appear more valuable and communicate more clearly.

We create experiences for brands, customers and employees, all aligned with the organization’s true meaning and purpose. When your experiences line up, people do the same, and real business value is the result.

Pure and simple.

FIND OUT WHAT BSP CAN DO FOR YOUR BRAND

Need creative strategy help? I’m a creative professional specializing in small businesses and startups ready to clarify and streamline your messaging. I’m focused on usability and making sure your customers can hear your message.

A customized creative services firm.

FIND OUT WHAT BSP CAN DO FOR YOUR BRAND

It takes more than strategy to build a brand – it takes strategy and creativity together. Those who learn to bridge the gap between them have a huge advantage over those that don’t.

Offering strategic creative services for small businesses.

WITHOUT FRESH THINKING, THERE IS NO MAGIC.

It takes more than strategy to build a brand – it takes strategy and creativity together. Those who learn to bridge the gap between them have a huge advantage over those that don’t.

Ask yourself

What, exactly, is "brand identity?"

Your brand identity is the visual and verbal expression of a brand – you can see it, touch it, hold it, hear it, watch it move.

The best brand identity systems are memorable, authentic, meaningful, differentiated, sustainable, flexible, and have value. Done well, it is the consistent reminder of the meaning of the brand.

Does your identity position you shoulder to shoulder with your competition?
Are you embarrassed when you hand out your business card?
Are you embarrassed when you refer someone to your website?
Do you present a consistent face to your customers?
Does your product literature look like it's coming from different companies?
Is your identity cohesive and does it facilite communication?
Does your identity attract an audience and create a desired perception?

Strategic brand identity works across diverse audiences and cultures to build an awareness and understanding of a company and its strengths.

By making intelligence visible, effective identity seeks to clearly communicate a company’s unique value proposition. The coherence of communications across various media – from advertising campaigns to business cards to sales presentations – sends a strong signal to the customer about the laser-like focus of a company.

WHAT'S AT STAKE

Increase your bottom line through the power of simplicity.

Everyone is guilty of judging a book by its cover. If your cover doesn’t match your company’s level of greatness, then it’s time for an upgrade. We’ll rework your logo, bring your visual theme into this decade, and revamp your marketing collateral for a fresh, cohesive, inviting look.

Professional image-making and visual problem solving is our passion, and it shows. We’ve dedicated two decades to professional creative strategy, offering comprehensive branding, website design strategy and filmmaking.

“Creative and emotional ideas are a better way to communicate as marketers. Good design is good business.”

The Branding Process

Eliminating steps or re-organizing the process might present an appealing way to cut costs and time, but doing so could pose substantial risks and impede long-term benefits. The process, when done right, can produce remarkable results.

CONDUCT RESEARCH

Clarify vision, strategies, goals, and values.

Interview key management.

Research stakeholders' needs and perceptions.

Conduct marketing, competitive, technology, legal, and message audits.

Evaluate existing brands and brand architecture.

Present audit readout.

clarify strategy

Synthesize learnings.

Clarify brand strategy.

Develop a positioning platform.

Create brand attributes.

Develop key messages.

Write a brand brief.

Achieve agreement.

Create a naming strategy.

Write a creative brief.

Designing Identity

Visualize the future.

Brainstorm the big idea.

Design brand identity system.

Explore key applications.

Finalize brand architecture.

Present visual strategy.

Achieve agreement.

Create touchpoints

Finalize identity design.

Develop look and feel.

Initiate trademark protection.

Prioritize and design applications.

Develop system.

Apply brand architecture.

Manage Assets

Build synergy around new strategy.

Develop launch plan.

Launch internally first.

Launch externally.

Develop standards and guidelines.

Nurture brand champions.

who are you

Leverage agile frameworks to provide a robust synopsis for high level overviews iterative approaches.

what do you do

Leverage agile frameworks to provide a robust synopsis for high level overviews iterative approaches.

why does it matter

Leverage agile frameworks to provide a robust synopsis for high level overviews iterative approaches.

Working Process

We work on all forms of visual communication. Our design approach is familiar yet provocative, engaging, and based on known human behavioral patterns – all to make you look good and make sure your customers can hear your message.

Meet The Team

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from nanotechnology immersion DevOps.